Webjet has been one of Australia’s most recognisable travel brands for over two decades, but its biggest challenge had quietly crept in: people were travelling more than ever, yet the brand’s emotional relevance had faded. Consumers increasingly saw Webjet as a transactional utility rather than a gateway to possibility. The Hallway was engaged to reignite the brand’s meaning and reposition Webjet not just as a booking engine, but as the starting point for every great trip.