Foxes find the way in.
Fables make the story stick.
We do both.

Fox & Fable is the creative partnership of Dan Saunders and Sebastian Vizor, two former Executive Creative Directors with more than 40 years of combined experience creating ideas that build brands, solve problems and earn attention.

Between us, we've worked at some of the world's leading agencies, including DDB, TBWA, The Hallway, Clemenger, R/GA, 72andSunny, Sid Lee and Havas Host, for brands including McDonald's, Amazon, Netflix, IKEA, Gucci, WWF, Virgin Australia and many more.

We've led agencies, won pitches, launched products and built campaigns recognised at Cannes Lions, D&AD and AWARD.

Now we work directly with brands, agencies and founders who want senior creative thinking without the layers.

We're completely hands on. We still write, art direct, build decks, shape stories and obsess over the details.

Because the best ideas are not just noticed.

They’re remembered.

Find the way in.
Tell the story well.