GE is one of the most recognised companies in the world, but many people still do not really know what it does. The business is vast, technical and complex, which can make it hard for people to understand its role in everyday life.When a company is complicated, the simplest point of view can be the most powerful. Rather than explain GE like a corporation, we could show it through the eyes of someone seeing the world with curiosity. So we explained GE through the eyes of a child.Instead of corporate language and technical detail, the work used simplicity and wonder to show how two little letters sit behind things that power, move, build and improve the world.A global technology company, made small enough to understand.